Anouk de l’Ecluse

is an independent designer who has become an expert in guiding (undeveloped) stories and developing strong concepts. I believe that every design can reveal a unique story and should reinforce it to achieve the desired goal. With my work, I aim to exceed expectations. This requires extraordinary stories and courageous clients. Together, we can harvest admiration for the power of narratives. 

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To look is to wait


Caroline Kist

Website design

Photography is waiting, waiting to see that which is unknow if it will come. Only when Caroline has found it does she know what she was looking for. That takes time. Most of her images hover between coincidence and attribution, between what she sees and what she is looking for.

   But just as the unknown can only emerge from the known, so can freedom of the imagination only really emerge from limitation, from a structure.
This structure sends the looking in a direction that seems to lead outside the image. Seeing by looking, and doubting.

    In the way Caroline talks about her work I wanted the viewer of the website to be able to meander and touch upon the waiting element. When you make a choice it sets something in motion. Elements appear and disappear, similar to what you see in Caroline’s images. So instead of just stumbling into her images, I gave the text a prominent roll to really settle down and tap into a concentrated state of mind. This way the website stacks meaning on top of each other to eventually create space to absorb the idea of ‘to look is to wait’.



Colophon Photography & text
    Caroline Kist

Concept & design
   Anouk de l’Ecluse



carolinekist.nl